ApexSmartAI is a 24/7 English + Spanish answering service for roofing companies. It answers your calls, captures the homeowner's name, number, property address and what they're seeing, and sends the details to your team by SMS and email.
Maya is one of our AI receptionists — call her and you're hearing the product itself, while she answers your questions on pricing, setup and getting started.
Most trades get their calls spread across the week. Roofing gets them in bursts: a hailstorm or a windstorm moves through, and by that evening every homeowner under its path is looking at a ceiling stain or a missing shingle.
They call several roofers at the same time. The first company that answers and sounds competent usually gets the inspection.
You can't staff the office for the storm without carrying that cost through every quiet month — and the storm doesn't give notice.
And the homeowner who explains the damage more comfortably in Spanish often hangs up on an English-only line and calls the next roofer.
That's where ApexSmartAI comes in.
ApexSmartAI answers your calls like a professional receptionist — the evening after a storm, on weekends, in English or Spanish.
You just call the customer back and book the job.
ApexSmartAI is a 24/7 AI answering service, and it's a managed service: we build it around your business, in English and Spanish, and we keep maintaining it for you.
You fill in one onboarding form about your roofing company. We turn it into a receptionist that knows your services, hours, service area and call rules.
Before a single real customer reaches it, we run test calls together and walk you through the call-forwarding step with your own phone provider.
New service, new hours, a rule you want changed — you tell us and we update it. No dashboard for you to learn.
A customer calls your business — day, night, or weekend.
ApexSmartAI answers in English or Spanish, greets them like a friendly receptionist, and captures their name, number, and service request.
You get the call details by SMS and email, usually within about a minute — just call back and book the job.
We build and set it all up for you — you don't touch a thing.
Nothing about your business moves out of your hands.
The number on your trucks, your yard signs and your Google listing stays yours, registered with your own phone provider. Your line simply forwards to the receptionist.
Every call 24/7, after hours only, or only when nobody at your shop picks up after a set number of rings. With that last option, your people get the call first.
What it may say, what it must never say, what counts as urgent and who gets notified. When a caller asks something you haven't approved, it doesn't guess — it takes the question down and it arrives with the lead.
Month-to-month, no long-term contract. Turn the forwarding off at your phone provider and everything is back to exactly how it was.
The same price for every customer, written here rather than hidden behind a sales call.
Your first invoice is $894. For most businesses it pays for itself with one saved job a month. Setup takes three to four business days, counted from the day you send the onboarding form, not from payment. See our terms for exactly what is refundable and when.
Three ways a roofing company can handle the calls it cannot pick up. Here is what actually differs between them.
| Voicemail | Traditional answering service | ApexSmartAI | |
|---|---|---|---|
| Answers at 2 AM | Takes a message, if the caller leaves one | Usually yes | Yes, 24/7 |
| Spanish | No | Varies by provider — sometimes a paid add-on | Included, 24/7, and the caller can switch mid-sentence |
| What you receive | A recording you have to listen to | A message, usually short | Name, number, address, the problem in the caller's words — by SMS and email |
| How it is billed | Included with your line | Commonly per minute, which spikes the week after a storm | $499 flat, 1,000 minutes included, then 40¢/min |
| Who sets it up | You | Varies | We do — you answer questions once at onboarding |
| Can you test it before buying | — | Usually a sales call first | Call the number on this page right now |
Category comparison as of September 2026. The middle column describes what is common in the category, not any one company. Compare any specific quote against your own numbers — our article on what a roofing answering service costs shows how per-minute and flat-rate pricing diverge after a storm.
This is an example of the format, not a real customer. Want to see a real recorded call and the lead it produced? Read one on our HVAC page, or call Sarah on the demo line — she is set up for a sample HVAC company, but the way she asks, confirms and sends the details is the same.
| Name | Example Caller |
| Issue | Water stain on the bedroom ceiling after last night's hail. Not dripping right now. |
| Address | Property address, as spoken |
| Water coming in? | No, not right now |
| Inspection | Saturday morning |
You decide which details it asks for at onboarding.
Maya is one of our AI receptionists. One call does both jobs: you hear the exact quality your own callers would get, and she answers everything you want to know about pricing, setup and getting started. Yours is built around your business — your services, hours, service area and call rules, exactly as you describe them at onboarding.
English & Spanish · Available to talk now
It can take several calls at the same time, so a caller during a surge hears a greeting instead of a busy signal or voicemail. Your plan includes 1,000 minutes a month; a heavy storm week can push you past that, and the overage is 40¢ a minute, published up front.
It asks whether water is coming in right now, and then applies the urgency rules you set at onboarding. You decide what counts as urgent for your company and who gets notified when a call meets that definition.
No. It captures the call and sends you the details, including when the homeowner can be there. Estimates, adjusters and scheduling stay with your team.
It holds the conversation in Spanish, and the caller can switch language in the middle of a sentence. Call the demo number on this page and start speaking Spanish partway through.
No. You keep the number on your trucks, your yard signs and your Google listing. Your existing line forwards to the receptionist, and the forwarding is switched on and off at your own phone provider. We walk you through it and test it with you.
$499 a month, plus a one-time $395 custom build and launch fee. Your first invoice is $894. That includes up to 1,000 call minutes a month; beyond that it is 40¢ a minute. Month-to-month, cancel anytime.
Three to four business days, counted from the day you send the onboarding form, not from payment. We build it around your services, hours, service area and call rules, and run test calls with you before it takes a single real call.
Calls can open with a spoken recording disclosure, configured per business to match the consent rules of the state you operate in. It is set during onboarding, not left to chance.
Written for roofing owners, not for search engines. No email required.
One call does both: you hear exactly how our AI sounds, and you get every question answered — in English or Spanish.
No pressure, no obligation. We'll show you how it works and answer your questions.
Stop missing calls. Start booking more jobs.